Concept Development: This is one of the most important stages for the development of a spa and health club . The concept provides customers with experiences that indulge the senses and feed their minds, bodies, and souls. We help you to define the Lifestyle Experience you want to deliver to your customers, by drawing on the uniqueness of the local culture, location and history, as well as, incorporating leading edge treatments and facilities exclusive to the property's guests and members.

Brand Standards: We can develop brand standards for your hotel fitness center, detailing equipment mix, size of fitness offering based on number of keys, equipment selection, FF&E, programming and finish selection. We have worked on brand standards for organizations such as; Starwood Hotels, Fairmont, and Miraval to name a few.

Management Services: We're available on a consulting basis or can assume the total day-to-day operations of your club or spa.

Feasibility study: We'll help you determine the viability of the project, providing competitive analysis to determine market capture and penetration.

Business plan: A well thought-out business plan can mean success or failure of your project. Your "blueprint" for where to take your spa or club and how to get there; Includes financial projections.

Marketing: We'll develop a yearly marketing plan tailored to your facility and we will provide creative, alternative promotional ideas.

Operations: We will give you everything you need to know about policy and operation manuals, staff development, budget adherence and administrative procedures.

Focus Groups: We will help you find out what your guests/members really want and how you can give it to them for your mutual benefit.

Club shopping: We will take an in-depth look at your facility with the intentions of improving its long-term prospect for success. Through "mystery shopper" programs and the like, we will go through every aspect of your facility as a guest/member would.

Financial Analysis: Find out where you are losing money and how to stop it. Learn cost-containment and control measures that can help.

Joint Venture:
We are extremely interestd in joint venture opportunities with partners in the Hotel, Resort, and mixed use development industry

By teaming up with management professionals with a proven track record, you will lower your risk and avoid costly mistakes. That is what we are here for, to inform, educate and guide you through the process of developing a successful spa health club, corporate in-house fitness facility, or wellness center, etc. – to teach you how to be successful, without getting addicted to the consultant.

For more information about our turnkey consulting and management services, please call Glen Colarossi at 203-357-7555, email Glenn@agefit.com.

Glenn Colarossi
Glenn@healthclubandspa.com
99 West Trail,
Stamford CT 06903
203-357-7555