BRAND STANDARD DEVELOPMENT

We assist you with the development of brand standards for your business by delivering recommendations on equipment mix, size of fitness offering, equipment selection, FF&E, unique programming and finish selection. We familiarize ourselves intimately with your brand identity in order to convey a consistent experience for the guest that seamlessly blends with your existing business which will ultimately build brand value. Our team comes to the table with years of brand standards development success with a wide array of clients ranging from Starwood Hotels, Fairmont, to Miraval.